Have you ever considered hosting your next event at a small, intimate venue? These venues are becoming more popular as people seek to feel connected and the world around them. They also offer an opportunity for attendees to make new connections in person rather than connecting virtually on social media.
Hosting dinners at a wine cellar; doing a product launch inside an overnight boat rental while sailing; a product tasting or sampling at a glasshouse or gazebo; a cooking masterclass inside the kitchen of a top restaurant. These are but a few events you can host with a dozen people at most, preferably smaller.
It gives the guests a chance to truly savor the experience and appreciate the excellent care and attention to detail spent in putting everything together. If you’re looking for some new ideas on how to host your next event, read on.
Why are intimate events becoming more popular?
It’s no secret that the world is becoming more connected than ever before through social media. People can chat with one another, share day-to-day lives virtually, and follow other people’s lives in real-time, thanks to Facebook, Twitter, Instagram, Snapchat, and other platforms.
Studies have shown that more people are craving positive, real-world connections — but not crowded, impersonal gatherings. Intimate events allow small groups of people with common interests to get to know each other and pick up right where the virtual conversation ends.
What are the benefits of hosting an intimate event?
Intimate gatherings offer attendees an opportunity to create authentic connections with people. In the advertising and marketing scene, smaller, more targeted events allow them to handpick only the influencers who belong in that niche. This is different from events where companies pay thousands to reach massive audiences through advertising messages about their products and services at major industry conferences. When you speak to a targeted audience, you get better outcomes, and they will see also that the event was created with their interests and needs in mind.
Family gatherings are becoming smaller, too.
Intimate gatherings are a great way to catch up with the family you don’t see as often as you’d like, without having to back out on the more significant event that you’ll be attending this weekend. You can get everyone together for a happy hour, dinner or picnic, or even a pool party where everyone will be able to enjoy one another’s company and create new memories.
Smaller gatherings allow family members who live apart from each other to say hello, catch up and let the little ones play together. Instead of big family reunions where there is often tension between individuals who don’t like each other, intimate gatherings allow people to be themselves. It brings people together for a pleasant and memorable experience.
For example, if you’re having a baby shower or announcing an engagement, you can book a small room for privacy at a cafe or restaurant. Intimate gatherings are ideal for this type of event, where you want to share your joy with family and friends while ensuring that everyone receives proper attention. This way, the focus remains on the people who matter most.
How do you plan an intimate event?
When hosting an intimate gathering, it’s essential to consider just which guests will be attending. This is a huge difference when planning large functions or massive parties where the emphasis is on making everything bigger and better.
When planning this kind of event, you want to keep guests’ interests in mind. Consult your prospects and clients about what they would like to do for the event. Since the idea is to make them happy, ask if there’s an activity or event that they’d find fun and memorable.
Maybe a client would love a cooking class or a game of laser tag. For family events, you can plan a small gathering in the comfort of your own home if you have an ample backyard or outdoor patio area. Perhaps you’ll want to throw a private dinner party for one client who has helped grow your business over the past few years and would like to show them just how much they mean to you.
There’s no limit to what you can do with an intimate gathering, as long as your guests are happy and having a good time. The idea of planning this is to give attendees something memorable they can share with friends and family. It’s about keeping the experience authentic and the interactions and conversations between people sincere. These gatherings bring people together and encourage new friendships. So why not give it a try?