Since summer is fast approaching, it’s only natural to think about how you can grow your business as the weather gets warmer. Luckily, there are many strategies that you can employ to help your local business succeed during the summer months. Here are just a few ideas to get you started:
1. Get involved in your local community
There are many opportunities to get involved in your community, and it’s a great way to promote your business because word-of-mouth marketing is the best kind! It will be a great fit if you can find an event or organization that aligns with what your company does.
You can try sponsoring a local event or becoming a member of a local business organization, which will give you great exposure to potential customers. The point is that you want to get involved and be seen as a supporter of your community.
2. Take advantage of the warm weather
Summer is a great time to hold outdoor events, such as sidewalk sales or picnic lunches. You can also offer discounts or special promotions to encourage customers to enlist your services or buy your products. If you have a brick-and-mortar store, make sure that it’s well-lit and inviting so that customers will be more inclined to shop there.
Suppose you run a professional pool cleaning service. During the summer, you could offer pool maintenance services at discounted prices as part of a promotion to encourage more customers to sign up. You can also teach homeowners how to adjust the swimming pool pH without using harmful chemicals through your products.
3. Up your social media game
With so many people connected to the internet, you must take advantage of social media as a marketing tool. You can create Facebook and Instagram ads or simply post photos of your business events on those networks to help build awareness.
It’s also a good idea to create a hashtag for your business so that people can easily find and follow you. Social media can be an incredibly effective way to reach potential new customers, and you must capitalize on this opportunity.
4. Get creative with your marketing
There are many opportunities to market your business during the summer, so it’s essential to be creative with your ideas. You can try guerrilla marketing strategies by handing out flyers or coupons in high-traffic areas or setting up a booth at a local street fair.
You could also partner with other businesses in your area. For example, if you own a pet store, you could partner with a local dog park and hand out flyers to people who are there. This is a great way to reach potential customers who might not otherwise know about your business.
5. Diversify your offerings
The summer is a great time to take advantage of the warmer weather and offer new products or services. If you typically only offer one type of product or service, consider adding something new to the mix. You could also host special events or promotions if you usually don’t provide them.
For example, if you run a clothing store, you could start selling swimwear or offer special discounts on summer clothes. Or, if you own a restaurant, you could begin offering outdoor seating or host special events like BBQs. The point is to mix things up and give potential customers a reason to come to your business.
6. Consider opening a second location
If you’re considering expanding your business, summer is the perfect time to do so. Take advantage of the warm weather by opening a second location to accommodate more customers, or at the very least, expanding your current business to include a summer-only location.
This is a great way to reach new customers and grow your business because it allows you to tap into a new market. If you’re unsure whether this is the right move for your business, consider doing market research to see if there’s a demand for your product or service in a new area.
7. Focus on customer service
Finally, it’s important to focus on providing excellent customer service to your customers. This means offering quality products and services, as well as being friendly and helpful when they need it. If you provide an excellent experience to your customers, they’re likely to come back and recommend you to others.
It’s also important to take feedback and make changes based on it. For example, if customers consistently express dissatisfaction with your delivery times, you might want to adjust it to improve your reputation and bottom line.
You can make your business grow in the summer with the right strategies. By getting involved in your community and offering special deals or promotions, you can attract new customers and get your name there. So be creative, work hard, and make your business thrive this summer!