The height of the pandemic has made people more creative. A lot has discovered their passions and revisited their hobbies. Some of them have turned these hobbies into profitable ventures. Then and there, small businesses started sprouting.
You may be one of those people who have started their small businesses during the lockdown. According to statistics, there are already over 30 million small businesses in the US. The cause of this growth could mainly be rooted in the pandemic itself. People were trying to find ways to survive.
But what after the pandemic? How are you going to keep your small business going when the world is slowly opening? Here are some things you can consider that might be helpful for you to maintain the momentum.
Boost your online presence
There’s nothing that could beat internet visibility when it comes to marketing. That’s true especially when everything and almost everyone is already online. With over 300 million users in the US, you cannot deny the power internet could bring to your small business. Your internet presence would surely give you leverage among other small business owners. If you still don’t know how to adapt to this trend, the first thing you can do is utilize social media. It’s the most accessible for the public.
Aside from that, it’s free and easily manageable. If you want a more personalized approach, you can make a website for your small business. Squeeze all those creative juices to promote your business through your website. Having your domain may cost you some. But what’s good about it is you’re in control of the content. There are no distractions from other clutters unlike in social media. We might get hit by other circumstances but the internet isn’t going away anytime soon.
Do it in your house
2020 made us see how you can thrive with things while staying at home. Companies made it work with a work-from-home setup. Messages were able to be delivered during meetings despite being on Zoom. E-commerce has seen success during the pandemic. These only mean that you can still succeed without the extra expenses of having a separate place for your business.
Continue doing it in your house. Maybe this is the best time to get your house remodeled. Invest in home additions to make your house suitable for your operations. You can also transform some parts of your living space into an office. Aside from saving a ton of money, doing your business at home can also keep you close with your family. That’s advantageous for parent entrepreneurs. With these in mind, doing business at home will always be a great source of income.
Support a cause
Socially aware brands have become prominent nowadays. Free speech has greatly contributed to the prevalence of this trend. You can use this to get mileage from like-minded people. Do promos such as donating a dollar to charity whenever they buy something from you. Help reduce plastic waste. Give your customers an option to bring their own containers. You can also give them free products if they bring in unused plastic bottles.
However, you have to be a little careful. Some may think that it’s not appropriate to use activism for profit. What you need to do is express your sincerity in helping out. Make sure that people know you understand the cause that you’re supporting. Be transparent. If your promos are tied with donations, show the people where these donations are going. If people see that this social awareness campaign is legitimate, you might entice them to lend support too.
Sometimes, it’s just better to stay low-key for small businesses. Some big corporations tend to compete with business ventures that they think would outshine them. If you’re not that visible to many, you can prevent this from happening to your small business. Another reason why it’s good to stay underground is the moral support. Having a small business will open doors for you to be friends with fellow small business owners. A lot of them are going to support you too.
In addition, people have become aware that it’s better to support local and small businesses. Who wouldn’t want to patronize cheaper products with similar qualities to their popular and expensive counterparts? These are just the reason why operating your business locally can be beneficial.
Promote other businesses
A key to getting your small business known is supporting other small businesses. Building camaraderie through a network of other small business owners is a great way to start. These people are the ones who would bring you up in business conversations. In return, you can do the same. Promote their small businesses to the ones who need to hear about them. Work hand in hand with fellow entrepreneurs and share the success.
Doing business is always risky. The ways of executing operations will always be changing. You have to do your best to adapt to these changes. Give yourself a head start for next year by following these tips.