Getting a coworking franchise is a big business move. Studies have found that over 1.5 million people used coworking spaces in 2017. That number is expected to triple by 2022. That goes to show that the growing trend of telecommuting is only starting to get more popular as the years pass.
That being said, people have started to become more discerning about what they want in a coworking space. Here are the most important things that people take into consideration when building a coworking space.
The lifeblood of remote work is strong internet connectivity. Without it, people would not be able to get in touch with their clients, wouldn’t be able to conduct necessary research, nor would they be able to get any work done at all.
That’s why this is the very first thing that people look for in a coworking space. It isn’t enough to offer internet connection; it should be fast and absolutely reliable in order for people to keep coming back to your business.
Peace and quiet
While some people like to work with ambient noise, more people prefer working in peace and quiet. The key is to offer two kinds of areas; one should offer the necessary silence that more people that they need to focus on what they’re doing.
At the same time, there should be an area where people can also work with some ambient music. Having this kind of balance is critical to meeting the essential needs of your customers. Of course, peace and quiet isn’t totally absolute — that would be maddening. Just offer peace.
One of the things that motivate and drives people forward when work can get stressful is coffee. While many don’t expect their favorite coworking franchise to have coffee as part of any package, offering an endless supply sets you apart from other coworking space.
You don’t even have to get a high-end or highly expensive coffee; it just has to taste good! It’s a small investment in a coffee brewer, a pot, warmer, paper cups, and coffee beans. Throw in some sugar and creamer, and you’re good to go.
Another thing that you should consider offering your clients is a membership package. It’s one of the ways that you’re able to draw people in. Everyone wants a good deal, and everyone wants to save money, so offering a time-based membership monthly keeps them coming back.
You should add value to a membership. Highlight discounts that they can enjoy as well as what they can save. Offer free days for consistent usage. The main point is to offer value for their money.
Finally, some of the most successful coworking spaces offer great extras to enhance their value. Some offer yoga classes to relax their members and customers. Others offer game rooms and mini cinemas for people to unwind. All these are essentially about providing extra value.
People are increasingly turning to remote work for the balance that it offers them freedom of movement and time. In order to meet the essential need for quality spaces to work, they turn to coworking spaces to work in. Consider these things to ensure that you offer the very best for your customers.